Effective date: 3 November 2026
Susano is an independent professional practice led by Susan Onigbinde, providing brand strategy, research-led consulting, digital tools and professional resources.
We respect your privacy and are committed to handling your personal information responsibly, securely and transparently.
This Privacy Policy explains how we collect, use, share and retain personal information across our website, digital tools, diagnostic assessments and communications.
1. Who We Are
Practice: Susano
Data Controller: Susan O.
Location: Lagos, Nigeria
Website: https://susano.design
Email: partner@susano.design
Data Controller: Susan O.
Location: Lagos, Nigeria
Website: https://susano.design
Email: partner@susano.design
This policy applies to our website, the Brand Growth Gap Diagnostic, related digital tools and resources, and professional enquiries and communications managed by Susano.
2. Information We Collect
Depending on how you interact with Susano, we may collect:
Contact information: Name, email address, company name and information you provide when making an enquiry.
Diagnostic information: Responses to brand and business assessment questions, stated growth priorities, generated reports and requests for executive reviews.
Research tool information: Details voluntarily entered into our digital research planning tools, including project information and research requirements.
Communication preferences: Marketing consent choices, consent timestamps, withdrawal requests and unsubscribe preferences.
Website analytics: Information about website visits, pages viewed, traffic sources, device types and approximate geographic location, where analytics collection is permitted.
Please avoid submitting sensitive personal information or confidential business information unless specifically requested through an appropriate, secure process.
3. How We Use Your Information
We process information for the following purposes:
Responding to enquiries and professional requests.
Generating and delivering diagnostic reports.
Providing access to requested tools and resources.
Responding to Executive Brand Growth Review requests.
Understanding website usage and improving our services.
Sending professional insights and marketing communications where you have explicitly opted in.
Maintaining appropriate records and meeting legal obligations.
Depending on the activity, our legal basis may be your consent, steps requested before entering a contract, performance of a contract, compliance with legal obligations or legitimate interests where permitted by applicable law.
Completing a diagnostic or requesting a report does not automatically subscribe you to marketing communications.
4. Brand Growth Gap Diagnostic
When you use our Brand Growth Gap Diagnostic, we may collect your assessment responses, business growth priorities and, if you request a detailed report, your name, company and email address.
We use this information to:
Generate your personalised, directional brand growth assessment.
Deliver your requested report by email.
Maintain your report and related submission record.
Respond if you request an Executive Brand Growth Review.
Understand common business challenges through aggregated or de-identified analysis.
Diagnostic reports are based on information provided by respondents and do not constitute independently verified business audits.
Your diagnostic responses are not automatically used to enrol you in marketing communications.
5. Marketing Communications and Consent
You may choose to receive occasional insights, resources and updates from Susano.
Marketing consent is optional and separate from requesting a diagnostic report or contacting us.
Where consent is required, we record your preference and relevant consent information. You may withdraw consent at any time by using an unsubscribe link or contacting us directly.
We respect existing unsubscribe and suppression preferences and do not knowingly re-subscribe contacts who have withdrawn consent without a valid new authorization.
6. Cookies and Google Analytics
Our website may use essential cookies and optional analytics technologies.
Our website may use essential cookies and optional analytics technologies.
Where configured, Google Analytics helps us understand website traffic and visitor engagement.
Optional analytics cookies are subject to applicable consent requirements. Visitors may accept or decline analytics cookies through the available cookie controls.
You may also manage cookies through your browser settings.
Google's privacy information is available at https://policies.google.com/privacy.
7. Service Providers and Third Parties
We may use the following platforms to operate our services:
Adobe Portfolio: Website hosting and presentation.
Zite: Hosting digital tools, processing diagnostic submissions and storing related records.
Brevo: Delivering requested reports and managing permitted email communications.
Google Analytics: Website analytics and performance measurement.
These providers may process information according to their service agreements, applicable data protection obligations and privacy policies.
We do not sell your personal information.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Our intended retention periods are:
General enquiries: Up to 12 months after the last meaningful interaction where no client relationship develops.
Diagnostic responses and reports: Up to 24 months after submission.
Executive review requests: Up to 24 months after the last meaningful interaction.
Marketing subscriber information: For as long as the subscription remains active and there is a valid basis for processing, subject to periodic review.
Consent and unsubscribe records: For as long as reasonably necessary to demonstrate consent, honour communication preferences and meet legal obligations.
Client and financial records: For the applicable statutory retention period.
Google Analytics user-level and event-level data: Up to 14 months where that retention setting is configured.
Information may be retained longer where reasonably necessary for legal obligations, dispute resolution or the establishment, exercise or defence of legal claims.
When retention is no longer justified, we take reasonable steps to delete or anonymize the information.
9. Data Security
We use reasonable technical and organizational measures to protect personal information from unauthorised access, disclosure, alteration, loss or misuse.
Access to personal information is limited to those who need it for legitimate operational purposes.
No digital system can be guaranteed to be completely secure.
10. International Data Transfers
Our service providers may process or store personal information outside Nigeria.
Where applicable, we seek to ensure that international transfers are supported by appropriate contractual, technical or legal safeguards consistent with relevant data protection requirements.
11. Your Privacy Rights
Subject to applicable law, you may have the right to:
Access personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your information.
Withdraw consent.
Object to or restrict certain processing activities.
Request data portability where applicable.
Lodge a complaint with an appropriate data protection authority.
To exercise your rights, email partner@susano.design.
You may also contact the Nigeria Data Protection Commission at https://ndpc.gov.ng.
12. External Links and Tools
Our website may link to third-party websites, platforms or resources.
These services may have their own privacy policies and data practices. We encourage you to review them before providing personal information.
13. Children's Privacy
Our website and professional digital tools are intended for adults and business users.
We do not knowingly collect personal information directly from children through these services.
14. Changes to This Policy
We may update this Privacy Policy as our services, technology or legal obligations change.
The latest version will be published on our website with its effective date.
15. Contact
For questions, privacy requests or concerns:
Susan O.
Susano
Lagos, Nigeria
partner@susano.design
https://susano.design
Susano
Lagos, Nigeria
partner@susano.design
https://susano.design
From focused strategic assessments to comprehensive brand strategy development, I help businesses address important brand challenges and establish a clear direction for growth.