My name is Susan Onigbinde, I’m an entrepreneur and interdisciplinary design leader working across brand, market, customer and business strategy, grounded in human-centered design and research.
My fascination with design, and its ability to shape how people understand, experience and respond to businesses, products and ideas, has guided much of my career. That path led me to study design first at SCAD, and later at the Institute of Design, alongside an MBA from the Stuart School of Business.
My approach combines research, structured strategic thinking and design to turn complexity into clarity, helping teams see problems differently, identify the right priorities and make stronger strategic decisions.
Today, I help organizations better understand the people and markets they serve, clarify how they should position themselves and translate that thinking into brands, experiences and decisions that support growth.
Today, I help organizations better understand the people and markets they serve, clarify how they should position themselves and translate that thinking into brands, experiences and decisions that support growth.
I currently lead one of Africa's leading design research firms, working with global and local organizations across Finance, Agriculture, Education, Healthcare and consumer markets in the United States and West Africa.
I especially drawn to tackling complex challenges, bringing structure to ambiguity and using research, strategy, design and visual communication to create clarity, align teams and support stronger business outcomes.